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Space Zoning

MOREFITNESS. Equipping Fitness Clubs

Fitness Club Space Zoning

In an efficient fitness club, the client feels comfortable, is motivated to visit regularly and stays much longer if this approach is reinforced by the proper zoning of the club. In such a club, the fitness equipment is perfectly matched to the audience and positioned in the best possible way. To achieve these goals, proper zoning and professional consulting by Active Design are essential.

FITNESS CLUB SPACE MUST BE EFFICIENT

When planning space, it is worth considering the technical characteristics and purpose of rooms, as well as the location of windows and other structures. Regardless of the club size and the initial data, the main thing when planning the location of the areas is customer convenience.

In a gym, it’s important to plan the logistics so that each area is easily accessible without cross-flow. Consider how the interior looks from the entrance: this is important for showing the rooms to potential clients. Sales areas for additional services should be placed next to the most popular rooms, such as the cardio or the selectorized machines area.

The reception desk should be positioned so that it is visible from the entrance, but without obstructing the entrance to the club. An ergonomic reception desk will help distribute the visitor flow.

You should not save on the areas provided for the placement of locker rooms and recreation areas. If such zones are tight and stuffy, you can’t expect the customer to enjoy the workout experience, nor your service.

The mix of treadmills, bikes, AMTs, ellipticals, and rowers should be determined by your customer demographics.

13% of clients leave, and 18% do not become members of the club because they feel “out of place”, so the space should be conducive to training, and the equipment should be easy to use.

Free weight machines must be placed with their backs to the selectorized equipment. This motivates women to use selectorized machines more. Which in its turn accelerates the turnover of customers in the gym as compared to free weights and plate-loaded equipment. So you can sell a little more memberships. It also decreases the occurrence of injuries in this population.

A dedicated stretching area will help your customers warm up properly before their class and relax after a hard workout or create a sense of calm.

Group program rooms are the most popular among the club’s clients, especially among women. Personal, group and functional training are among the TOP 10 fitness trends.

There is no one-size-fits-all formula to arrange the equipment. The club’s layout is based on a set of general rules, the main of which is that, whenever possible, all the rooms should be planned in advance, at the stage of building the facility. A more challenging task is to fit a club or a studio into an already existing space, such as a shopping mall. But even then it is possible to create an optimal zoning plan. Our professionals are ready to start working on a club project at any stage.

Tips for arranging a fitness club space

  • When planning the cardio zone in a fitness club, it is best to provide sufficient space as some clients train exclusively on cardio machines, while others use them for warming up before the main workout.
  • The placement of higher equipment, such as elliptical trainers and AMTs behind the treadmills, exercise bikes and rowing machines, creates a feeling of more open space. Wide aisles still enhance this feeling. It is also worth considering the location of windows and ventilation systems.
  • A competent approach to the interior design of the strength equipment area helps create the right mood for fitness club visitors to work out. Studies show that people lift more weight in spaces with decorations in blue tones, while black makes them feel energetic and strong.
  • Intuitive selectorized strength machines are suitable are suitable for beginners and untrained users. Large, self-explanatory graphic illustrations on each machine show the options for adjustment to any user, the starting and end positions, and the muscles involved.
  • Dedicated space for personal training will give clients a sense of exclusivity. The rooms for group programs can be used as personal training studios during “slack hours”. Personal training brings good profits; another advantage is attracting more clients, as well as winning the loyalty of existing club members. Depending on what fitness areas will be present in the club, the rooms will need a variety of equipment and a minimal set of accessories for group classes: gymnastic mats, step platforms, body bars and dumbbells of different weight for aerobics, and a variety of elastic tubes and bands and gymnastic balls.
  • In each case, placing the equipment depends on the site features. Each specific layout requires an individual approach. Such an approach to zoning fitness club premises will help create a competitive club, which will be highly appreciated by customers and will bring the maximum possible profit.